Born in Kashmir, Deens traces its roots to a land filled with breathtaking valleys, lush meadows, and serene lakes. Nestled in the majestic Himalayas, the region is home to some of the world’s most captivating landscapes. It was here that our forefathers began their journey as merchants of hand-knotted carpets, woven from exquisite wool and shimmering silk.

Established in 1935, the business evolved from a luxury retailer serving British aristocrats and elite families in India to a leading exporter to Europe and the United States, forging a remarkable legacy. Badr Deen Banday spearheaded this transformation with a vision of creating superior carpets and introducing them to the world. In 1947, after India's partition, Badr moved to Pakistan and established the Carpet Manufacturers and Exporters Association, serving as its first president. He played a pivotal role in shaping the nation’s vibrant carpet industry. Over the decades, under his leadership and that of his three sons, the Deens brand flourished internationally, becoming synonymous with quality and opulence.

From the initial sketch to the final weave, our production facilities bring each design to life through the expertise of master craftsmen. We also source from high-end manufacturers, selecting those with superior artistry and creativity. Ethical practices shape everything we do, from fair wages to safe workplaces and the empowerment of women artisans. Our rugs are made without the use of forced or child labor, and we prioritize animal welfare. We minimize our environmental impact by using natural fibers, recycled materials, and plant-based dyes to create responsibly made carpets that honor the art form at its finest.