Born in Kashmir, Deens traces its roots to a land filled with breathtaking valleys, lush meadows, and serene lakes. Nestled in the majestic Himalayas, the region is home to some of the world’s most captivating landscapes. It was here that our forefathers began their journey as merchants of hand-knotted carpets, woven from exquisite cashmere and shimmering silk.

Established in 1935, the business evolved from a luxury retailer serving British aristocrats and elite families in India to a leading exporter to Europe and the United States, forging a remarkable legacy. Badr Deen Banday spearheaded this transformation with a vision of creating exceptional carpets and introducing them to the world. In 1947, following India's partition, Badr relocated to Pakistan, where he founded the Carpet Manufacturers and Exporters Association, becoming its first president. He played a pivotal role in shaping the nation’s vibrant carpet industry. Over the decades, under his leadership and that of his three sons, the Deens brand flourished internationally, becoming synonymous with quality and opulence.

Today, our production facilities in India, Pakistan, and Nepal are managed by artisans who bring imaginative designs and sophisticated colors to life. We also source our products from high-end manufacturers worldwide, choosing partners recognized for their superior craftsmanship, innovation, and quality. Ethical practices guide our actions, ensuring fair wages, safe working conditions, and the empowerment of artisans. Our rugs are made without forced or child labor, prioritizing animal welfare. We minimize our environmental impact by using natural fibers, recycled materials, and plant-based dyes to create responsibly made carpets that honor the art form at its finest.